Laila Faria - Online Shop Manager ITALY

Find out more about Laila Faria's day-to-day work, her motivation and sources of inspiration.

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Since my family owned a restaurant, I wanted to start a career in the digital field after graduating from college. Joining ZWILLING felt like the perfect fit.

It is important for me to be passionate about the products I work with, and ZWILLING is known for its exceptional product quality, rich heritage, and commitment to research and development. Working with the pace of innovation and extensive product range can be challenging and dynamic, which is ideal for my growth, development and maintaining freshness on a daily basis.

The international reputation of the company can be inspiring and motivating. The global presence is a great advantage for me as it allows me to work with colleagues from different backgrounds and cultures.

ZWILLING has a collaborative work environment that emphasizes teamwork and cooperation. ZWILLING also recognizes the importance of work-life balance and encourages employees to prioritize their well-being outside of work.

Finally, ZWILLING recognises the achievements of its employees, which can motivate and reward individuals.

work as a

Online shop manager. Since ZWILLING J.A. Henckels Deutschland GmbH owns the Italian online shop, I was invited to join the online sales team as the Italian representative. I moved from ZWILLING Italy to the company's headquarters in Germany to set up and manage the Italian online shop.

In this role, I have a dynamic and multifaceted job that requires me to have a comprehensive understanding of the entire business, including product range, marketing and sales strategy, management and data analysis. I am responsible for developing effective sales strategies that are both user-friendly and optimized for the Italian market.

This role requires me to have a broad view of the business, and I must constantly strive to ensure that the online store is functional and aligned with the company's goals. Overall, I find this role challenging and rewarding as it requires me to constantly adapt and innovate to stay ahead in a competitive online retail environment.

My drive comes from

As someone who is passionate about food and the digital world, I enjoy bringing people together through these two areas of interest. The success of my work is largely due to the strong connection and synergy within our team. Our collective focus is on meeting the needs of our customers by working together and understanding their behaviors and preferences. Through this collaborative approach, we are able to achieve our goals and objectives with great effectiveness.

Working with this team has been an enriching experience for me. The exchange of ideas and the collaborative work environment challenge and motivate me to strive for excellence. I am proud to be a part of this dynamic team and look forward to achieving even greater successes together.

I draw my strength from

My Brazilian roots, which have instilled in me a sense of resilience and determination. I am also inspired by the strong women who have influenced me and helped me gain confidence in myself. I am also blessed to have a supportive family, circle of friends and colleagues who share my goals, enthusiasm and interests.


Warum wir ZWILLING lieben

Erfahre mehr über die einzelnen Mitglieder der ZWILLING Familie, ihren Arbeitsalltag, ihre Motivation und Inspirationsquellen.